We found out more about Alexia Bridal when we caught up with their fabulous team…
Who are Alexia?
We have offices worldwide, but our European division is based in West Yorkshire, UK. Made up of a team of 7 people, we are responsible for all aspects of the European business, from designing the bridal collections to distribution. Our headquarters are in New York.
What makes Alexia gowns unique?
Having a group of 7 ladies working together in a small office environment does have its benefits! When we’re in the designing stage of a new collection, we like to get input from everyone. We all have different tastes and body shapes – like our brides – so by doing this we can make changes to each design where necessary so each collection has something to suit everyone.
Why should brides choose Alexia?
We are still a fairly small business in the UK striving to produce high quality fashionable gowns without the designer price tag. We cater for all shapes and sizes, always trying our very best to make the wedding dress experience a fabulous one.
What collections do you have?
Alexia Bridal, which is our premium brand, is full of luxurious fabrics and intricate beadwork. Daisy Bridal, which is our affordable range, has all the same quality as the Alexia and is perfect for a destination wedding. We also have Alexia bridesmaids and an award-winning prom and evening brand, Blush.
What’s your favourite dress/bestseller?
Our bestseller to date has to be W410 – it’s been around for a while but we love it and so do our brides! From the 2017 collection, if we had to pick, it would be W443. The gown is elegant and stylish, with luxurious beaded lace appliqués and the most beautiful illusion back and train.
What advice would you give to brides starting their dress search?
Always start with an open mind and enjoy the experience. Most girls dream about the style of dress they’re going to wear on their wedding day from a young age, but quite often that particular style doesn’t end up suiting your body shape. Our retailers have had years of experience and know the industry inside out, so don’t be afraid to ask for advice and be prepared to try something new that’s outside the box.
What can we expect from Alexia next?
The 2017 collection has been our most successful so far. We have already started work on our 2018 collections and have the bridesmaid samples in our showroom now, ready to try on. The next year holds lots of exciting plans for us and we can’t wait to launch the new collections in the summer. Keep your eye on our social media platforms for all the latest news and sneak peeks of what’s going on behind the scenes!