We caught up with the fabulous team at Isaac Charles Bridal House to hear about their experiences helping brides after they’ve bought a counterfeit dress…
Working in bridal the weeks can go by in a blur of appointments, fittings and happy brides leaving our stores. But every so often we’ll have a bride come through our door who has fallen prey to unscrupulous online sellers. My team recognise the look now; the look of a lady who has had her dreams shattered and is now in a desperate situation. And believe me when I say we don’t judge these ladies. You only have to put yourself in their shoes to see how attractive the online purchase can seem.
You see an online advert for the very same dress you’ve fell in love with in a boutique for hundreds of pounds cheaper. This bargain will mean you can now afford the string quartet or DJ you wanted. Fantastic! Then the day arrives – at last your dream dress is here. Except, what sits inside the vacuum-packed plastic bag is nothing more than beaded nightwear. The quality is awful and as for the style, you hardly recognise it. In that instant your dreams are shattered, and now instead of having plenty of time and a healthy budget, you are close to your wedding day and have half the budget you started with.
So here she is, months after her initial appointment, back in our boutique this time hoping we can work a miracle. Often we can and do help these brides, but because we are dealing with a much tighter timescale and half the budget, the bride must compromise – something no bride should have to do. There’s nothing worse than breaking the news that we cannot get her dream dress in time, or that it is now out of her budget. We’re used to making dreams come true, not breaking hearts.
A recent bride summed up her online experience by saying ‘I’ve had the most stressful build up to my wedding, all because I didn’t heed that old saying; ‘if something looks too good to be true it usually is.’ Learn from their mistakes and buy your dress in a trusted boutique to guarantee the experience you always dreamed of.