The wedding cake is undoubtedly the centrepiece of any wedding reception! Here Lisa Swift, owner of Fairway Cakes, gives an insight into the passion and hard work that goes into each design…
“I started Fairway Cakes over 8 years ago with more passion than knowledge if I am entirely honest with myself.
I began, as many do, with cupcakes for friends and family but whilst I loved making them, I already knew that I wanted to focus on Wedding Cakes.
I had a background in fine art so I was sure that I could turn those skills into something special. I could not wait to put pencil to paper.
I created some designs, made some dummy cakes, and headed off to my first few wedding Fayres.
After initially feeling totally out of my depth, I quite simply fell in love.
I fell in love with the joy, the laughter, the excitement. I fell in love with the camaraderie between wedding professionals. Their passion for what they do is awe inspiring. It was a dream come true to count myself amongst them.
Meeting couples from different backgrounds and at various stages of life, each with their own personal vision of the perfect day, was an absolute pleasure.
The misconception that I, and many other cake makers have, is that this business is all about baking. It is really not, although obviously it helps enormously if you can…
Being a Wedding Cake Maker is all about working with dreams, creating magic, capturing the individuality of each couple.
From that very first contact with the happy couple, the connection begins.
They talk to you about their hopes, their aspirations, their dreams for their big day.
When you start the design process, you find a rapport with them. You get to know them as a couple and as individuals. They tell you their likes and dislikes. Sometimes learning something they did not know about each other along the way. You get to know why they want to incorporate certain elements, grandmas favourite flower, dads favourite colour for example and the story behind each of their choices. You ask them to visualise how they want their day to be and then you have to be able to encapsulate all of their ideas and turn them into a stunning and delicious work of art which is no mean feat.
The Wedding Cake will take centre stage at the reception, after all the “cutting of the cake” photograph is iconic. No pressure then.
When you join a couple on this amazing journey to their big day, you form a special bond. It is so much more than a simple financial transaction. They are entrusting you with a hugely important part of their day. They have probably saved and dreamed of it for years. It is an honour and a privilege to be asked to play a part. The importance of what you are doing cannot be underestimated.
From that very first meeting, you have developed an idea, created a sketch, finalised a design, discussed flowers, cakes, dresses, favours, and decor.
You have built up a friendship.
The dialogue becomes more frequent as the big day approaches and the excitement builds…
Then the long awaited, much anticipated Wedding Day arrives.
You safely deliver your work of art to the venue, making sure that every tiny detail is perfect for your couple and then you walk away.
You wait and you hold your breath, until you get that message.
The one that tells you they loved it. That it was everything they had dreamed of and more. That it tasted incredible and their guests were wowed.
You can finally breathe out. Your job here is done.
And then, just like that, the connection ends, the dialogue finishes, and your part in their journey. They continue into married life together and you wish them every happiness.
There is that tinge of sadness as they move on and a slight feeling of loss for that design, that cake, that couple. You have invested time, hours of meticulous work but most of all love in the creation of their cake and sometimes it is hard to say goodbye.
But you do. That chapter has ended.
You now move onto another chapter in someone else’s story with another friendship, another design, another cake, and another lovely couple looking to create their dream day.
And so, a new journey begins…
So, please remember, when you ask for a design or a quote and you respond with “How much?” “It’s just a cake!”
Trust me when I tell you, it’s never JUST a cake”