The dress experts at The Dessy Group have launched a stunning new bridesmaid collection, in collaboration with Lovely Bride, and it’s seriously gorgeous…
We’re so excited to introduce the beautiful new ‘Lovely Bridesmaids‘ collection! A fabulous collaboration between The Dessy Group and Lovely Bride, this dreamy new range is the ultimate choice for the modern bride and her best girls.
Offering a selection of on-trend bridesmaid gowns with stylish textures and intricate designs, this collection is the one for ensuring your nuptials are an Instagram-worthy affair!
The collaboration comes after both brands spotted a gap in the market for bridesmaid’s dresses that were fresh, modern and cool, as well as being available in a range of different styles, colours and size options. Their new range ticks all these boxes, making it inclusive of the entire bridal party.
Lanie List, founder and CEO of Lovely Bride said:
“Having worked with thousands of brides at Lovely Bride, we get asked all of the time ‘where can we get cool bridesmaids dresses? Until recently, we often recommended ready-to-wear shops or online sites, but our brides were always challenged to find the right sizes and colours available to them when it was time for them to order. Bridesmaid companies like Dessy were ideal operationally, but no one yet had the styles that our more fashion-forward brides at Lovely were looking for. So when Dessy approached us about collaborating, it felt like the perfect opportunity.”
Founded in 2010, Lovely Bride was launched in a bid to make the concept of bridal wear cooler. With stores across the US, Lovely Bride will also be launching its London store in Spring 2020.
The stunning new bridesmaid collection will be available in Dessy’s authorised stockists across the UK from the end of April 2020, and is also available online at uk.dessy.com.