We chat to bridal industry expert, Helena Cotter, for the inside scoop on her new book: The Wow Factor. Plus, we have one signed copy of this fabulous dress shopping guide to give away!
If you’re just embarking on your dress shopping journey, Helena Cotter’s fabulous new book could be your new best friend. Here, we chat to the bridal industry expert to find out a little more about her and that book….
Q: Who are you?
A: My name is Helena Cotter and I am a very well-known face and name in the Bridal Retail Industry.
Q: How much experience have you had in the Bridal world?
A: I’ve worked in this Industry for over 25 years, and in 2003 I launched the world’s first Training Company which is 100% focused on supporting independent, family run Bridal Boutiques all over the UK and Ireland.
Helping my clients continually achieve the highest customer service and care for their fabulous brides to be, like you, is my number one goal.
These Boutiques are the leaders in the Industry; the hardest working and the absolute best, and I am delighted to play a small part in supporting them.
Q: You’ve written your first book for brides to be. What is it called and how did it come about?
A: The book is called The Wow Factor. How, when and where to buy your wedding dress. It’s come about as a result of working all over the UK and Ireland and seeing what a struggle some brides have when looking for their dream dress.
Q: What is in the book and how does it help brides?
A: There is so much mis-information out there. On social media, the TV etc. How buying a wedding dress is portrayed, perfect, emotional, glamorous, happy, stress free. More often than not it is so far from what the reality is. It’s creating a problem for brides – and Boutiques alike.
The book is 100% focused on the truth about this process. Everything from how to book an appointment, what to expect, how to keep expectations in check, what to wear, how an appointment runs, how you’ll know when it’s The One; everything is in there!
I have combined the book with a unique personal journal for a bride to fill in their own details. To help them work out how they like to shop, who they are as an individual; what is important to them, and to keep them focused on finding their dream wedding dress. It will make a great gift and is something the bride can keep and look back on in years to come. A fantastic memento!
Q: How much is your book and where can brides buy it from?
A: It’s £10.99, plus p & p where applicable, and available from Amazon UK and Amazon USA at $12.99.
Waterstones and Foyles bookshops, and from me directly. If you order from me I shall be happy to personalise and sign a copy of the book for you.
Please follow me on the Amazon Author page where you’ll see the list of events I am taking part in over the next few months. Hope to see you at one of them!
Fancy winning your very own copy of Helena’s book? Read on for more details!
How to enter:
For your chance to win a signed copy of “The Wow Factor”, simply enter your details below and we’ll pick one lucky winner at random. It really is that simple!