Did you know: only 1 in 3 proposals are now a surprise. We lift the lid on the nation’s attitudes towards Valentine’s proposals and engagements…
Ahead of Valentine’s Day this year, we hook up with Ripe Insurance and their recent OnePoll survey to gauge the nation’s mood and attitudes towards Valentine’s proposals and all things engagement in 2018. Contrasting with traditional stereotypes and customs of times gone by, the stats are out and official and they make for some pretty interesting reading indeed…
- A surprisingly low 27% of people thought it was romantic to propose on Valentine’s Day (and only 1 in 10 women would like to be proposed to on Valentine’s Day).
- Only one-fifth of those surveyed asked for the parents’ or dad’s permission for the bride-to-be’s hand in marriage.
- Over half of proposals (52%) involve no engagement ring whatsoever, although sapphire rings have seen a huge surge in popularity since Prince William’s engagement to Kate Middleton.
- A new trend over the past decade is the use of placeholder rings. Before the year 2000, only 1% of proposals involved a placeholder ring, but since then this has increased to 7%.
- As for proposal locations, the staggering surprising is that three-quarters of all proposals take place in a location that isn’t sentimental to the couple. Two-fifths of proposals happen in the couple’s home and 35% happen at a location in their local area.
- Despite the rise of digital communication, only 6% of proposals incorporate social media. However, since 2010, half of couples announced their engagement on social media channels, with Facebook being their favourite platform.
- When it comes to purchasing the ring, it seems the proposers have little faith in their own judgement. An incredible 69% of engagement rings are either chosen by the proposer’s partner or together as a couple, with only 31% – less than a third – of people confident of choosing the ring themselves. As far as choosing the ring goes, it turns out mums still know best – in fact, more than one tenth (11%) of proposers turn to their mums for advice on their chosen ring before any other family or friend.
Us Brits are certainly a funny lot but clearly as committed as ever to the engagement journey! Our thanks for this food for thought from ripeinsurance.co.uk