With five incredible labels to love and adore, we catch up with Justin Alexander for a chat about their Signature collection…
Tell us about your brands…
Justin Alexander is a bridal designer of five labels: Justin Alexander, Justin Alexander Signature, Lillian West, Sincerity Bridal and Sweetheart Gowns. The collections range in design style from timeless elegance to boho chic, and in price point, providing a range of beautiful options for every bride.
What makes Justin Alexander Signature so unique?
These gowns are inspired by art. In many of the beaded styles you can see the smooth lines, plants and flowers inspired by the Art Nouveau movement. Not to mention that the craftsmanship is impeccable.
Why should brides choose Justin Alexander Signature?
It’s perfect for the bride who wants to turn heads on her wedding day. The dresses have intricate and unique detailing and are designed to accentuate a woman’s shape.
What advice would you give a bride who is starting her dress search?
Start looking at designers’ websites and social media to get an idea of the silhouettes and detailing you like. But when you get to the stockist, be open about what you try on. You may unexpectedly fall in love with a style that you never thought you’d like!
What are your best-selling gowns and why?
This season was all about intricate, opulent beading. We love our brides to shine when they’re walking down the aisle!
What can we expect next?
Staying true to the trends of today’s modern bride, we’re starting to introduce a few clean styles with modern seaming and detailing that provide that breath-taking wedding look.
We love these dresses so much we’re honoured and delighted to feature one on our September issue’s new cover!
To see the full collection head to jasignature.com.