We caught up with Martine Harris, Chief Creative Officer of Essense Designs, to discuss their incredible plus-size bridal initiative EveryBody/EveryBride…
What makes EveryBody/EveryBride gowns so unique?
We launched our plus-size initiative, EveryBody/EveryBride, earlier this year with the purpose of bringing an unmatched range of sizes, styles and silhouettes to the plus-size bridal market. Essense believes that every bride—no matter her size—deserves to enjoy her wedding-planning process and feel beautiful on her wedding day. The EveryBody/EveryBride program puts beautifully crafted plus-size samples in Essense’s partner stores, giving all brides the opportunity to try on wedding dresses and envision their bridal look. These on-trend dresses aren’t from a separate plus-size only collection—they are the same styles and silhouettes brides see pinned online from top name designers Essense of Australia and Stella York.
Why should plus-size brides choose EveryBody/EveryBride?
With more than 180 different styles available in up to size 36, brides of all body types will find something flattering and fashion-forward, from bohemian A-line styles to sexy fit-and-flare gowns. These plus-size gowns are made with the same impeccable interior construction and fit that Essense is known for. And unlike other bridal labels, there is no extra cost involved with purchasing a plus-size version of Essense of Australia or Stella York gowns.
What advice would you give to plus-size brides starting their dress search?
Before making appointments, do a little research online—Pinterest is a great place to start! Have an idea of what types of dresses you like, including styles, silhouettes, and fabrics. Call ahead to stores to see if they carry plus-size sample dresses, and read online reviews to see which stores have given plus-size brides great service. For your appointment, bring photos of dresses you like, along with two or three people you trust. And finally, remember to enjoy the journey to finding your dress! Shopping for a wedding gown is a once-in-a-lifetime experience, and finding “the one” should be a special, memorable moment, shared with your closest family and friends. We want every bride to feel confident and gorgeous when she stands in front of the mirror in a properly fitted Essense of Australia or Stella York gown. To see which of our partner retailers are part of the EveryBody/EveryBride program, visit essensedesigns.com or stellayork.com and click on “Find a Store.”
What is your best selling gown and why?
Our best-selling dresses for plus-size brides really run the gamut of styles—from body-hugging lace fit-and-flares to soft, strapless tulle ball gowns. Plus-size brides crave the same trends and variety in styles that other brides do, so our top sellers aren’t what you’d typically categorize as “plus-size” styles. We are proud to offer dresses in an array of silhouettes that are strategically crafted with plus-size brides in mind. They sculpt the body, highlight curves and offer impeccable support.
What can we expect from Essense of Australia next?
We are excited for the launch of our March 2017 collections, which feature several runway and ready-to-wear trends that have been reimagined for bridal. You’ll see sexy side cutouts. intricate layered beading and carefully placed multidimensional lace. Modern necklines will also be a big part of these collections, including several high-neck halters, plunging V-necklines and romantic off-the-shoulder styles.