Luxury fashion brand Viktor&Rolf is set to launch its first bridalwear collection in partnership with Justin Alexander later this year…
We’re super excited about the latest partnership to be announced in bridal fashion!
Avant-garde luxury fashion brand Viktor&Rolf, will launch its first bridalwear collection on October 2016 during New York Bridal Week. Working in partnership with Justin Alexander, a global name in wedding dress design, Viktor&Rolf’s ‘Mariage’ collection will adhere to their three key brand pillars: Unexpected Elegance, Conceptual Glamour, and Provocative Couture.
Viktor Horsting and Rolf Snoeren say: “We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.”
With decades of bridal industry expertise, Justin Alexander are the perfect choice to help launch this new range, which is set to include striking detailing and voluminous tulle creations, Viktor&Rolf’s iconic bow signature and opulent handcrafted embroideries.
“With this exclusive collection, we look forward to bringing Viktor&Rolf’s iconic designs to life and adding another great brand to our portfolio,” shares Justin Warshaw, President of Justin Alexander.
We can’t wait to see what the exciting collection has to offer!